◆ The build log

What I'm building and what I've shipped.

Full case studies to follow. Each card below will link to its own study once it's live.

◆ Editorial AI● Live
TechNation News

Building South Africa's first AI-native tech newsroom from zero.

Full editorial infrastructure, five framework documents, transparent AI persona, WordPress deployment, SEO audit, white-label editorial OS.

Editorial AI Case study in progress
◆ Brand writing● Ongoing
Consumer Tech Writing

Consistent, journalist-quality brand content across three major tech brands.

Monthly deliverables for Huawei, OPPO, Acer through PR agency partnerships.

Brand writing Case study in progress
◆ Product◆ Productised
Editorial AI OS

A sellable editorial AI operating system for PR agencies and media outlets.

Style guide, legal framework, headlines guide, AI usage policy, sponsored content rules, three pricing tiers.

Product Case study in progress
◆ AI persona● Live
Kayde Durden

A transparent AI editorial persona with a production app and defined voice system.

Outsider-by-design editorial voice, pan-African framing, kayde.exe content production app.

AI persona Case study in progress